Learn The Best Instagram Marketing Strategies in 2020

Instagram has become one of the greatest platforms for expanding your business. A large number of people use Instagram today and this makes it easier for you to find your target audience. You can enhance your sales and revenue and connect with more people. You can always by learning from others too.

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Instagram Marketing Strategies

  • Proper use of hashtags

Hashtags are a great way of popularizing your brand. You should always insert some relevant hashtags to drive more traffic towards your product page. If hashtags are search friendly, there are more chances of your page to appear in the user’s feed.

This will increase your chances of engagement with people. With the use of trending hashtags, you can target a greater audience.

  • Collaborate with others

You should always be aware of accounts that follow the same interest as yours. You should create a strong bond with them for the promotion of your business as well as theirs. By connecting with their customers too, you can propagate your marketing strategy on a large scale.

Merging of two brands will create more profit and may even receive appreciation from users. You can always buy Instagram likes from a variety of trusted sources.

  • Respond to customers

You need to respond to your customer’s queries and improve accordingly. You can’t sell your product blindly without taking into consideration the fact that what consumers of your product want. You need to look out for ways in which you can solve their problems. You cannot ignore them.

You need to meet their expectations. If you find a solution to their problem, you can immediately upload it on Instagram in the form of a post and provide a suitable caption informing them about the changes.

  • Post regularly

You need to have a proper posting schedule for your Instagram account. Posting 10 pictures in one day and then posting nothing for a week will do no good. In fact, this may lead to a reduction in the number of your followers. You need to post regularly.

You should also be aware of the fact that your content should be unique and informative always. You should keep a track of when the user engagement is highest and post your content at that time. Also, keep a check on what your opponents are posting so that you can always improvise and stay updated about new trends.

  • Make your account presentable

Your account should be able to portray your brand in such a way that can help people in knowing what you are offering to them. You can enhance your sales by making your account more efficient and creative.

Your image quality should be good so that it can attract customers. Make sure you use catchy captions. The font should be easily understandable and words should possess the quality of making a great impact on viewers of your product.

  • Make good use of your business account

Instagram offers a variety of options for you to improve your account. When you switch to a business account, it allows you to analyze your work. You can check which post is working out best for you which type of content is trending the most.

You can keep a check on how many users of the application have viewed your profile. You can learn a lot from all these statistics. You can decide what kind of content will allure more people. Make good use of Instagram stories to communicate with your customers.

  • Interact with people

Your bond with your followers should be strong enough to help them build trust with your brand. There are plenty of active users on Instagram so even a small act of yours can attract some users to land on your page. Put stories more frequently and ask for suggestions from your customers.

Further, you can always conduct contests to spread a word about your brand. Tag your audience in a variety of posts. Show them that their loyalty towards your brand matters a lot to you. You can always give away freebies.

  • Create campaigns

The feature of creating campaigns is one of the strongest assets for the promotion of your brand. The campaigns will allow you to engage with more people and target a great number of audiences. While creating a campaign, make sure that you highlight the features that your brand provides.

You can host campaigns frequently so that your brand can reach to more number of people. You need to push the interest of people by creating impressive campaigns providing relevant information.

  • Make good use of IGTV Videos

IGTV videos are a very good option for increasing engagement with people. It is one of the best features to promote video content for a longer time. You can post a video of 15 seconds to 10 minutes.

You can show your workplace or tutorials of your product. You can even hold Questions and Answers round for your followers to enhance communication. You can always implement new strategies based on their feedback.

  • Extend your account

You can always add the link to your page on other social media platforms. If you are running a blog and posting your content there also, you can add a link at the end of the blog for more information. You need to attract people from as many sites as possible.

This marketing technique can prove out to be extremely beneficial for you. You can extent your page reach to drive more traffic towards your brand.


You should always keep these points in your mind while setting up a business account. You should be able to make correct and confident decisions for flourishing your business. Adding these strategies to your marketing plan can help to achieve new heights.

Marcin Aleem

The author Marcin Aleem